HomeSEOOn-Page SEO | 70% Effect on Overall SEO

On-Page SEO | 70% Effect on Overall SEO

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Now writing an awesome blog post or article is not enough, to rise in google search, you must have to consider multiple factors, and follow the required format. This way your page will stand above form other pages. And optimizing your page content or web page according to these rules is called search engine optimization (SEO). In SEO there are multiple factors to keep in view such as on-page SEO, domain factor, off-page SEO, speed, layout design, and AMP, etc. let discuss on Page SEO first.

On-Page SEO Factors

The on-page SEO or on sites means optimizing your web page according to search engines such as Google, Microsoft Edge to rank in search results and gain more organic traffic. Except for writing high-quality content and relevant material you must optimize your images, URL, headings, content, title, and meta description. Let understand these factors in detail.

1. Title

The most important part of the article is the title which attracts the people to your site. It should be in 70 characters and attractive. The keyword should also be present in the title. Google reads the overall page content to rank you in searches but the title takes the users to the actual page. So, carefully decide the title with keyword and make it attractive. Google Search results

2. Meta description

The meta description is the second most thing after the title, it gives small detail about your page to the readers. As a reader, I always first read the title and then meta description to get a view of the page content. Meta description and title are two important factors to get clicked on the google search page.

3. Headings

Heading structure The heading details and page structure is very important. A properly structured page always attracts the reader’s attention because everything is written properly. He can easily find the relevant topic in a big article. The heading structure should be proper. And try to use the keywords in heading and subheadings, so google thinks you are working on the same content.  

4. Header tags

The header tag means you should have proper HTML elements for your heading and paragraph such as H1 for heading 1, H2 for second-level heading, and <p> tag for a paragraph. This way Google can easily understand the page structure and importance of content written inside these tags. But you don’t have to worry about these tags if you are using CMS like WordPress or Wix.

5. Optimized Content

The content is king in SEO, if you have high-quality content and optimized against keywords is best. If you are focusing on a specific keyword then try to explain everything related to it. Everything should be clear for the reader. The keyword density is 2 to 3%, do not overuse it because it is considered a Bad SEO technique. Remember that you are writing content for a reader not for google.

6. Image optimization

Image optimization is also important on Page SEO factor. The image should have the following features
  • Size should be less than 100kb
  • The target should appear in image name or URL and Alt tag
  • It should be related to the content where it places.

7. Site speed

Today everyone wants quick results and if a page takes more than 5s to load then the user will move backward and jump to a new website. The optimal page can be checked at Page Speed Insight by Google. The optimal page loading speed is 3s, if not then google will de-ranked your web page. So, pay attention to your web page loading speed.

8. URL optimization

URL is the address of your web page. The targeted keyword should be present in the URL. There few features of a good URL
  • Small & concise
  • Can easily remember
  • Include keyword
  • Represent the topic in the article
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On-page SEO | Checklist of On-Page SEO

1) Layout and design:

  • Structure of website and number of pages on sites
  • Find a trending keyword and its synonyms
  • A meta tag (70 characters) and meta description (150 – 160 characters)
  • Set language of your site or page
  • Use keywords in the heading of all levels, meta tags, content, image alt tags as well
  • Keyword’s density should be 3 – 5 %
  • A content length greater than 500 words focus on one topic
  • Try to build a good structure to engage your reader
  • Use media, images table of content

2) Image:

  • Use good and attractive images with alt tags & use good quality and fewer pixel pictures.
  • Alt tags should be descriptive and be specific and short. In 2 to 3 words or max 5, and use keyword in the alt tag
  • Use keywords in URL of image, file, or page
  • Always put the picture close to its related content
  • The position of the image should be optimized
  • Image maximum resolution is 1920 x 1080 px
  • Image size < 100kbs
  • Try to a used compressed image file
  • Progressive compression must be done
  • Generate image sitemap

3) Website structure & its performance

Three main point
  • Keep website organize
  • Go up to max 4 level
  • Group similar pages together
Google analyzes the website structure to rank it

4) Site-level Factors

  • SEO or Human-friendly URLs
  • HTML sitemaps
  • XML sitemaps
Home page
  • About us
  • Services
  • News
  • Contact us
Always link the related pages to each other Can add a link in the content related to you any other page or post

6)    Website Uptime and security

  • Google won’t rant if your site is down most of the time
  • Website security is important
  • Buy a good hosting always
  • SSL certificate is a must
  • Coding issues and compatibility
  • You should not have a link of low or bad reputation websites links
  • Not too many links to other websites
  • Always include the links of the good of high-rank websites

8)    Breadcrumb navigation bar

  • Google can understand the path of the page
  • Also, can understand the website structure
  • An important SEO rank factor

9)    Robots.txt

  • Play as guard role from google crawler
  • Must add path roots to roobost.txt which you don’t want to be crawled
  • Add pages URL that is not allowed to be watched by the website

10)    Advance content Optimization

1)    Content recency & frequency

  • More content should be uploaded more frequently
  • Google like fresh content
  • If google come and did not find fresh content, that will demote the website SEO status

2)    The value pages

  • The value page is the page, that is adding value to the websites.
  • For a blogging site, a blogger page
  • For selling websites, the product page
  • SEO of value page is important
  • Always give services which are mostly required by the peoples
  • Tools, guides, eBooks are also typing of value pages

3)    Content Duplication

Don’t duplicate your content on multiple pages http://abc.com & https://abc.com , google see both URLs as different pages http://abc.com?rat3, http://abc.com?cat-4, http://abc.com?service-2, these three URL are three different views of the same page but Google see them as three different pages

4)    Fixing content duplication

  • 301 redirect: redirect the different pages of links to the one page
Example http://abc.com & https://abc.com redirect the first URL to the second URL to remove content duplication
  • Add canonical tags: add a canonical tag in the head with an actual link for a page
Example http://abc.com?rat3, http://abc.com?cat-4, http://abc.com?service-2, actual link or canonical tag link is http://abc.com
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